help this book - introduction

Good afternoon Predictable Revenue community,

I was nervous about taking last week off to write full-time. As someone who still thinks of themself as a salesperson, I was worried about my ability to sit in silence and write for a whole week. Turns out, it’s more fun that I was expecting. It was almost freeing.

I’ve always been the revenue focused founder because I can’t code. Anything I wanted to build had to be explained to an engineer, prioritized, and then I got to sit and wait. The thing I loved about last week was that I was finally the builder. If I hated the way something worked or looked, I had the ability to blow it up and start over. It was unexpected and I enjoyed the freedom.

A few of you have recommended I use a service called Help This Book from the Author of The Mom Test, Rob Fitzpatrick. This week I figured I’d test it out. Instead of a longer email, I’ll share the tl;dr and a link to HTB where you can tell me what’s good and what needs to be better.

As always, I welcome your replies so don’t feel constrained just to HTB. I always enjoy going back and forth with readers, these conversations have made the book better in so many ways.

Here’s the tl;dr:

• This is the Introduction to the book in it’s current shitty first draft stage

• I’ve gone back to the title “The Terrifying Art of Finding Customers” based on where the content from last week landed. It’s not just about your first few customers.

• I’ve shared most of this content before and have cleaned it up quite a bit based on reader feedback.

Here’s the link: https://helpthisbook.com/collin-stewart/the-terrifying-art-of-finding-customers

Happy belated Canada Day and Independence Day,

Collin Stewart